float wraps | product

One of the best parts about researching professional printers is browsing through their catalogues and checking out all the really cool products they offer. One such item that I came across are float wraps, which I had never heard about before. So, of course I had to order one. And it came out so amazing that I'm now offering them to Happy Tails clients!

A float wrap is similar to a gallery wrap canvas — they both add dimension by extending out from the wall. But while gallery wraps are chunkier with a 1.5-inch profile all the way around, a float wrap has a 3/4-inch thick block on the back for mounting. This makes your art appear to be floating on the wall and puts all the focus on the image. The print itself is protected with laminate and padding is added between the print and masonite backing to add depth and create a raised, elegant look.

It is a unique way to display your images and how cool would it look to have several of these hung in a grouping? So fun. And Chloe approves too!

Float wraps are available in a variety of sizes — from 11x14 to 20x30. If you aren't sure what size is best, check back soon for a post on artwork and how to choose the correct size.

custom photo books | products

I'm excited to share that I'm now offering amazing products for clients! I did A LOT of research — I looked into various professional labs and got test prints done to make sure they were of the highest quality. Then I decided which products I wanted to offer — I wanted to make sure the items I chose were interesting, varied and really showcased the images. Of course I had to order samples of each product — how can I offer something that I haven't seen myself? I can say that everything I've received is amazing. The quality is top-notch and each product is a piece of art that I'm proud is coming out of the Happy Tails studio.

First I'm going to share my photo books. I LOVE photo books. They are the best option to display a variety of images and if designed well, they can really tell a story. I design each book from scratch so they are completely customized for each session. The front and back covers, even the spine is completely custom, so no detail is left out.   

Black front and end pages speak to the upscale quality of these books.

I offer solid hardcover books printed on heavyweight, hinged, semi-gloss paper. The hinged paper allows open pages to lay flat, which means there is no middle gutter for images to get lost in — each one is on full display in all its tail-wagging glory!
I prefer an uncluttered look, so each photo can really be appreciated. And look at the amazing full-spread images! As I mentioned above, the paper is thicker than your average photo book for added durability. This means your book will still be in great shape after many, many flips through it.

The printing quality really is stunning. Just look at Elly's eyes — hello gorgeous! So life-like.

I'm currently offering these photo books in 8x8, 10x10 and 12x12 sizes. I hope they provide clients with years of happy memories!

referral program

A while back on Facebook I hinted that previous clients would be receiving something in the mail from me soon. Well, "soon" actually turned into a month or so due to the postal strike here in Canada, which really set me back. But I can finally share what showed up in their mailboxes!

I started a referral program, and these were the first packages to go out. Clients received a postcard outlining the program — on one side it says "Sit for me and get a treat" with details below, and on the flip side (not shown) there is a collage of photos from sessions with this particular group of clients to make it a little more personalized.

The postcards are put in these nubbly (I might have just made up a word, but they really are nubbly) brown envelopes, which are made out of 100 percent recycled materials, along with a few of my new rounded-corner business cards tied up with a ribbon.

Once the envelopes are stuffed and addressed, they are sealed with one of my fun new stickers.

It was so much fun designing all my new marketing materials! If you would like more info on my referral program (yes, there is free stuff involved!), please get in touch. Next up is a packaging post — you don't just get a boring disc with images on it when you book a Happy Tails session. Stay tuned!